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Customer-Centric Approach

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Overview

Our Customer-Centric Approach begins with effective sales strategies that are centered around the customer: knowing who they are, what they do and why they buy from you.

CUSTOMERS

Ask Yourself

  • Does your sales team, “ask customers questions to understand their business and objectives” or “ask customers questions to make a sale”?
  • What are the implications?
  • Why do your customers buy from you vs. your competition? Why do you lose?

DISCIPLINED CUSTOMER FOCUS

  • Move from “pitching” to “positioning”
  • Seek understanding and search for a “fit”
  • Drive a partnership approach that produces win-win outcomes

Schedule a Consultation with SPI

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Our Location

Conveniently Located
in Sarasota, Florida

Office Hours

8am - 6pm
Sat-Sun: Closed

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